The current situation of China's wedding industry and its market consumption ability

发布时间:2020-03-06 14:39:38 作者:liubingji 阅读量:232

Wedding industry is a sunrise industry. With the development of economy, facing the huge potential market, the development of domestic wedding industry is also changing. The consumption demand of newlyweds for marriage has gradually changed from the past model and single demand to personalized and diversified demand.

On August 15, 2019, the Ministry of Civil Affairs officially issued the "2018 social service development statistical bulletin", in which the data of 2018 national marriage registration and divorce registration were updated. In 2018, 10.1939 million couples were registered for marriage, down 4.6% over the previous year; 4.461 million couples were registered for divorce, up 2.0% over the previous year.

In 2018, there were 4649 marriage registration institutions and places in China, including 1114 marriage registration institutions. In the whole year, 10.193 million couples were registered according to law, down 4.6% from the previous year, including 48000 couples registered for marriage by foreigners, overseas Chinese, Hong Kong, Macao and Taiwan residents. The marriage rate was 7.3 ‰, 0.4 point lower than the previous year.

Big data of marriage in the first half of 2019

In the first half of 2019, 4.98 million couples were registered for marriage and 2.038 million for divorce.

Interpretation of marriage data in the first half of 2019

Data released this time shows that Henan Province, as in previous years, still firmly occupies the top 1 position in marriage registration and divorce registration.

Guangdong, Sichuan, Anhui and Jiangsu provinces also followed closely, contributing greatly to the number of marriages and divorces.

Except for Jiangsu, Guangdong and other provinces, the marriage rate in other economically developed areas is generally low.

Since 2013, the national marriage rate has decreased year by year: from 9.9 ‰ to 9.6 ‰, 9 ‰, 8.3 ‰, 7.7 ‰, to 2018, it is only 7.2 ‰, and the marriage rate is lower in the more developed regions.

In the analysis of detailed regions, it is not difficult to see that except for Tianjin and other provinces, the marriage rate in other provinces generally shows a downward trend. Meanwhile, divorce rates are rising in most provinces.

Some experts give the following reasons for the decline of marriage rate:

The number of marriage groups at the right age decreased, and the number of marriage decreased. "China's marriage rate has continued to decline, and the age of first marriage has increased. One important reason is the change of population structure." Yang Xiong, director of the Institute of sociology, Shanghai Academy of Social Sciences, said that the birth rate of China's population dropped from 21.06 ‰ in 1990 to 16.75 ‰ in 1997, and then it continued to decline. The declining number of births is an important reason for the declining number of marriages.

The extension of the education period results in the delay of the first marriage age. Yu Xiaoxin, a staff member of the Social Affairs Office of the Civil Affairs Department of Jiangsu Province, said: "college graduates are generally around 23 years old, and it must be later to fall in love and get married." The rising cost of marriage and childbirth makes it difficult for young people to get married.

"Buying a house to decorate and having a baby, which can't be invested in a large amount of money, and when these conditions are almost met, we will naturally get married late and have children later." Hu Bo, a civil servant in Yinchuan, said that after graduating from the master's degree at the age of 28, his family had saved nearly five years to barely save enough money for marriage, such as bride price, and then had to save nearly three years to have children.

Young people's social model has changed, and not falling in love has become a "popular color" in the online society. "My circle is too small. I go to work during the day and play mobile phone at night. I can't meet any new friends all year round. How can I fall in love?" Zhang Xin, 35, said helplessly.

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